Prior to founding Brooke Research, Brooke White was the Corporate Director of Research and Database Marketing for Cumulus Media for eight years.
Brooke spearheaded the Research and Database Marketing needs for 340+ radio stations in 67 U.S. media markets. Brooke brings this clearly defined level of expertise to her work at Brooke Research, where she manages and inspires a multifaceted team of research experts with decades of experience.
“Brooke has an extraordinary ability to identify what makes each station and each market totally unique and she crafts the research accordingly.” – Lewis W. Dickey, CEO Cumulus Media.
Our Radio Specialties
Perceptual or Brand Study: A telephone-based quantitative study designed specifically for a radio group to examine all aspects of its issues including programming, marketing, and branding itself. Each study is unique to the group and is based very specifically on the needs of the station and the market.
Auditorium Music Testing: A precisely recruited group of listeners or potential listeners is assembled, based on demographics, to test music by listening to 500 hooks of eligible songs. The participants test the music based on familiarity, fatigue and likeness.
Callout Music Testing: Similar to the Auditorium test but the listener tests an average of 30 hooks over the telephone. This test is also based on familiarity, fatigue, and likeness and is typically done on a bi-weekly basis.
Focus Groups: Small, demographically chosen groups who discuss the specific radio market with a moderator. A key advantage is that these groups help identify market issues quickly. Participants give clients ideas and they answer questions about marketing, programming, and branding of a particular station.
Sales Studies: A telephone-based study designed to help advertisers target station listeners "top of mind" recall about specific businesses in the market.
It's a basic rule for any successful company..."Give the customer what they want." There are two ways you can accomplish this. Guesswork. Or asking. All research comes down to that basic element...asking what the customer thinks and wants.
Complete written actionable strategy based on results Complete review of results and plan with your team
We have years of winning results for clients and stations. If you think research is a luxury or not affordable, then you haven't talked to us. Contact Brooke Research at 404-964-9188 or email our research team today for a no obligation consultation about your needs. You can't afford not to.
Mainstreet Media Research and Consulting, LLC Atlanta, GA. RTS Media Partners, LLC Atlanta, GA
